Building a Continuous Enterprise Data Pipeline: Enabling Data-Informed Decision Making and Artificial Intelligence (AI)

Some people claim that data is the new oil, but in practice, data is really the new water – without clean and sufficient data, your organization cannot thrive. Clean, continuous enterprise data is essential for informed decision-making, improved business processes, and the development and operation of more effective artificial intelligence (AI) solutions.

In this talk, Scott Ambler explores industry statistics on the impact of poor-quality data, the organizational implications of the “data is the new water” metaphor, describes a Disciplined Agile (DA)-based approach to building a continuous enterprise data pipeline, and argues for the need to fix corporate data at the source.

What You’ll Learn about Building a Continuous Enterprise Data Pipeline

  • Leadership requires clean, continuous enterprise data for data-driven decision-making
  • AI requires clean data for training, and clean continuous enterprise data for operation
  • Building and operating a continuous data pipeline requires skill and hard work, there are no easy solutions
  • Data quality issues, data debt, are best addressed at the source
  • This isn’t a project, although it still requires management and governance

Audience for This Presentation

  • Data professionals wanting to learn how to build a continuous enterprise data pipeline for their organization
  • Agile practitioners – including Product/Backlog Owners, Scrum Masters, and Architecture Owners – working with a continuous data team
  • Agile coaches who are supporting a continuous enterprise data pipeline team
  • IT management who want to learn how to support artificial intelligence (AI) within their organization

Why You Want to Learn About Building a Continuous Enterprise Data Pipeline from Me

I literally wrote the book, Not Just Data: How to Deliver Continuous Enterprise Data, on the subject. More importantly, I’ve been helping organizations understand and adopt ways of working (WoW) and ways of thinking (WoT) that enable them to build, evolve, and operate continuous enterprise data pipelines for years.

Presentation History

This presentation is new for 2026, although I have been speaking on continuous data development (DataOps/Agile Data) and data warehousing since the mid-2000s, data quality since the mid-2010s, and AI since 2023. This is one of several topics that I speak on, and you can find out more about what I do if you’re interested in engaging with me.

Scott Ambler is an international keynote speaker

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